A grande função do jornalismo atualmente está para além da transmissão de notícias. Muito embora Se tente preservar aquela aura hermenêutica, todos sabemos que há defesas ferrenhas de pontos de vista, ideologias, opiniões.

Pensando por este viés, e buscando disseminar um jornalismo #opensource (ou seja, com opiniões mas também participativo ao leitor) o jornal britânico The Guardian recriou junto à BBH a história dos 3 Porquinhos de uma maneira… digamos… jornalística.

O resultado é esse vídeo de 02 minutos que retrata de maneira espetacular o poder midiático que um jornal bem feito pode ter. A peça abocanhou um leão em Cannes também.

Ficha Técnica:

Client – The Guardian
David Pemsel, Marketing Consultant
Richard Furness, Head of Sales and Marketing, The Guardian
Anna Hayman, Marketing Manager, The Guardian

Media Buying Agency – PHD
Toby Nettle, Media Planner

Creative Agency – BBH
TV Credits
BBH Creative Director: David Kolbusz
BBH Creative Team: Matt Fitch & Mark Lewis
BBH Producer: Davud Karbassioun
BBH Production Assistant: Genevieve Sheppard
BBH Head of Strategy: Jason Gonsalves
BBH Team Director: Ngaio Pardon
BBH Team Manager: Alex Monger
BBH Team Assistant: Katie Burkes

Print credits
BBH Creative Team (Print): Carl Broadhurst and Peter Reid
BBH Head of Art: Mark Reddy
BBH Print Producer: Sally Green
BBH Creative Director: David Kolbusz
BBH Head of Strategy: Jason Gonsalves
BBH Team Director: Ngaio Pardon
BBH Team Manager: Alex Monger
BBH Team Assistant: Katie Burkes

Production credits
Production Company – Rattling Stick
Director: Ringan Ledwidge
Producer: Chris Harrison
DoP: Franz Lustig
Editor/Editing House: Richard Orrick (Work post)
Post Production (Graphics + CGI effects):  The Mill London
Sound Design: Will Cohen & Sam Brock
Music: Phil Kay (Woodwork Music)

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